CEED Centre Society
CEED Center Society is a charitable non-profit organization that hosts a number of services and programs for the community, located in Maple Ridge, Vancouver. The challenge was using design thinking to promote brand recognition and to create a greater connection within the community and raise awareness about their services and opportunities.
Art Direction / Graphic Design / Project Manager
Digital Design & Motion Design
Team MAKQ Designs : Maria Marin, Ana Eligio, Kristy Hui, Quentin Lim
Animated by Quentin Lim & Ana Eligio
Infographic Poster Design by Kristy Hui & Illustrations by Ana Eligio
Brochure Design by Kristy Hui
The Process
How Might We...
User Journey Map
THE BIG IDEA
Connecting people to the Community
Moodboard
The art direction aims to portray diversity in culture, body and age, creating relatable and realistic characters that connects with the people and families in Maple Ridge. Making use of bright colours to express the positivity and energy within the community, as well as communicating the environmental side of CEED with organic shapes and shades of greens.
