PAZ Upcycling
PAZ Upcycling is a sustainable slow fashion brand that transforms unwanted garments into new modernized fashion pieces. Each piece is created by hand, and is one of a kind items. PAZ aims to create a future where upcycled fashion will be the new standard in the fashion industry.
Art Direction / Brand Communication
Rebrand Package, Brand Photography,
Website & Campaign
Our logo design focuses on expressing the edgy and bold personality, with the extended serifs and body shape to create a sharper and edgier look. The rose with thorns is incorporated into the letter 'P', representing the feminine side of PAZ Upcycling.
The Process
TAGLINE
We are sustainably adding edge to your wardrobe
What makes PAZ Upcycling different is our unique identity that is sustainable yet hones an edgy and bold image. We use dark and contrasting colours, as well as bold designs to emphasize our personality. In addition, we offer an exclusive experience of purchasing one of a kind items from a designer who creates them by hand.
Logo Design
